We want to advocate all-rounded honesty:
■ With ourselves: (i) Acknowledging who we are, owning our strengths and weaknesses, (ii) Being comfortable and confident in our own skin, and (iii) Choosing only products good for our skin
■ With others: By contributing back, helping communities around
Our products are created to be gentle on your skin, being non-irritating.
Apart from that, we believe in showing gentleness towards others, which means being kind and tender, and that requires strength.
Strength does not come easily, but we want to encourage everyone to build it up, to be empowered and confident.
We also desire to strengthen your skin barrier, locking in as much moisture as possible, as well as protecting your skin against irritants, so itch and inflammation can be kept at bay.
we believe in holistic wellness
natural & gentle
natural & gentle
for each product, you can be sure that it is made of ingredients which are over 95% of natural origin, of which more than 85% is naturally occurring.
fun fact: while many labels claim to be natural, that definition varies, as having at least 70% of ingredients, of natural origin, allows them to use the word “ natural ”.
we strive for a good balance between harnessing the goodness of natural, as well as ensuring greater product safety and shelf life with ingredients that may not be fully natural.
our products are designed to be gentle on the skin, which is why we only choose hypoallergenic ingredients and insist on only using cold-pressed carrier oils.
not only do these oils pose a lower risk of skin irritation as compared to other extraction methods like heat refinery, expeller pressing and solvent extraction, they also retain more nutrients that benefit your skin.
we also work to ensure the sustainability of communities who need help, allowing them a fair wage so they can develop crucial pillars like education, healthcare, and so on.
for us, holistic wellness is our goal. it’s not just for us, but for others in need as well. and we invite you to be a part of that.
we do not test on animals. instead, we test them on ourselves, our families and friends.
after which, we send our water-containing products to the laboratory to study the growth of bacteria and fungi.
only if a product passes the test do we make it available on our shop. although this is not mandatory, we would like to put your mind at ease, knowing that you are safe.
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