privacy policy

at honest & gentle, we are committed to ensuring that your privacy is maintained. by visiting or using HONESTGENTLE.COM, you agree to the collection and use of your data as stated below and in our Terms & Conditions.

customers' privacy:

honest & gentle will ensure that Personal Information provided by our customers including but not limited to name, delivery address, email address, contact number, date of birth, cookies, IP logs, billing information will not be shared, sold and misused by our company.

your data will allow honest & gentle:

a) to enhance user experience on
b) to fulfil and/or notify you of any changes to your order(s)
c) to send you periodic email updates about our products
d) to track statistics for business purposes

we will keep the personal data we hold confidential but may provide information to:

a) service providers in connection with our operations or services;
b) persons to whom we are required to make disclosure under applicable laws and regulations in or outside Singapore
by using our service, making an application or visiting our website, you consent to the collection and use of your information and other activities as outlined in this policy.

under the Personal Data Protection Act (the "PDPA"), individuals have the right: a) to check whether we hold personal data about you and to access such data; b) to require us to correct as soon as reasonably practicable any data relating to you that is inaccurate; c) to ascertain our policies and practices in relation to personal data and the kind of personal data held by us; and d) to object to the use of your personal data for marketing purposes and we shall not use your personal data for marketing purposes after you communicate your objection to us.

website cookies:
some of the information we collect will not personally identify you but will instead track your use of our website so we can better understand how our website is used by end users and hence, enhance your experience when using our website. this information can be obtained through the use of cookies. unless you elect to remain anonymous through your device and/or the web browser, the above information may be collected and used by us automatically through your use of our website. 

also, we may share non-personally identifiable information with third parties, such as location data, advertising identifiers, or a cryptographic hash of a common account identifier (such as an email address), to facilitate the display of targeted advertising. you have a number of options to control or limit how we and our partners use cookies and similar technologies, including for advertising.

* although most browsers and devices accept cookies by default, their settings usually allow you to clear or decline cookies. if you disable cookies, however, some of the features of our website may not function properly
* to prevent your data from being used by Google Analytics, you can install Google’s opt-out browser add-on by visiting
* to opt out of ads on Facebook, Instagram or Google that are targeted to your interests, use your Facebook, Instagram or Google Ads settings
* if you are using your mobile device, check your mobile device for settings that control ads based on your interactions with the applications on your device. for instance, on your iOS device, enable the “Limit Ad Tracking” setting, and on your Android device, enable the “Opt out of Ads Personalization” setting

links to third-party websites:
our website may contain links to other third party websites and microsites, whose privacy practices may be different from ours. if you submit personal data to any of those sites, your personal data is not subject to this Privacy Policy. we are not responsible for the security or privacy of any information collected of such websites and microsites. 

we encourage you to review the privacy policy of any website you visit. by clicking on or activating such links and leaving our website, we can no longer exercise control over any personal data which you give to any other entity after leaving our website. Any access to such other third party websites is therefore entirely at your own risk.

opting out / withdrawal of consent / retention of data:
if you would like to unsubscribe from our newsletter, you may click the unsubscribe link at the bottom of the emails. if you would like to revoke your membership, please write to us at

your personal data will be retained for as long as it is necessary to fulfill the purpose for which it is collected or for business or legal purposes, or in accordance with applicable laws. your personal data may also continue to be retained on our databases to the extent permitted by law. upon receipt of your written request to withdraw your consent, we may require reasonable time, depending on the complexity of the request, for your request to be processed.

please note that withdrawing consent does not affect our right to continue to collect, use and disclose personal data where such collection, use and disclosure without consent is permitted or required under applicable laws.

accessing and updating your personal data:
you may review and correct some of personal data by signing into your user account. for other information you are unable to amend, please write to us at we will only disclose personal data to the individual who registered his/her personal data with our website, and only after confirming the identity of the registered party.

in relation to any request for access to any personal data, we reserve the right to charge a reasonable fee for the processing of this request in accordance with applicable local legislation. we will respond to your request as soon as reasonably possible.

where you have chosen a password to access our website, you are responsible for keeping your password confidential. do not share your password with anyone. however, no method of transmission over the internet, or electronic storage, is 100% secure and we cannot be held liable for any loss you may suffer for unauthorized access or loss of any data provided to our website.  

we reserve the right to amend this Privacy Policy at any time. the 'last updated' date stated below indicates the last time this Privacy Policy was revised. any changes we may make to this Privacy Policy will be posted on this page. you are encouraged to review it periodically to check for updates to our Privacy Policy.  

for all other questions on our use of your personal data, please write to us at  
last updated: 20 Dec 2020
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